Agency website Redesign
Client: Michael Walters Advertising/Chicago
Role: Project Manager and Lead Creative Concept Developer
I successfully oversaw the timely and budget-conscious completion of our website project. Collaborating closely with our developers, I ensured that all project goals were met and actively participated in quality assurance to maintain a consistent user experience.
Challenge: The previous website was not optimized for mobile devices, lacked searchable content, and had inadequate UI/UX design. Additionally, there were no analytics capabilities to track user engagement.
Action: We transformed the site to be fully mobile-responsive and updated all content and visuals to reflect a more upscale aesthetic. Each visual element was designed to be easily shareable, enhancing user experience.
Results: Since the launch in January, we have not only exceeded our previous traffic levels but also secured four new accounts. Furthermore, the new analytics features allow us to track website visitors effectively.
Higher Education Website Redesign
Client: Coyne College
Role: Lead Concept Designer for the Website
Challenge: Six months prior to the website launch, we introduced a new brand style that necessitated an evolution of the client’s website to align with this updated aesthetic. The client aimed to boost enrollment through enhanced SEO and the incorporation of infographics.
Action: I utilized designed wireframes to restructure the navigation, increased the website's social media presence, and incorporated engaging photography. Additionally, I implemented a more visually appealing and interactive RFI.
Client: Olivet Nazarene University
Role: Lead Designer and Art Director
I collaborated closely with the back-end developer to implement the design effectively.
Challenge: Our goal was to encourage students to return for their graduate degrees by enhancing the user experience to appeal to our target audience. We aimed to establish a distinct identity separate from the undergraduate program, increase enrollment, and improve the mobile experience for greater intuitiveness.
Action: Building on the brand identity established earlier in the year, I designed the overall look and feel of the website. We also organized a photoshoot, as the school had no existing photography to draw from.
Results: Over the first two years of partnership with Olivet Nazarene University, I contributed to a remarkable increase in web traffic, boosting average monthly visitors from 7,000 to 40,000.
Beauty industry website design
Client: Paul Mitchell Schools
Role: Lead Art Director
I established the overall style and tone of the website while collaborating with developers to ensure project timelines were met.
Challenge: Building a website from scratch presented significant challenges, particularly as PMS lacked a strategic approach to connect directly with students. With PM being recognized for its commitment to train aspiring hairstylists and it’s reputation for innovation in hair care, I wanted to build a brand that would resonate well with the upcoming enrollment.
Action: I designed targeted landing pages and banners aimed at the demographic, directing users to the main website where they could request information and enroll in classes online. Recognizing that our audience was primarily young and likely accessing information via mobile devices, I prioritized creating a user-friendly experience.
Role: Lead Designer
Challenge: The client aimed to increase enrollment for the upcoming semester.
Action: I developed targeted digital banners and created a landing page that aligned with the established style and tone. This provided a dedicated space for potential students to request more information.
Results: The campaign resulted in a significant increase in inquiries, leading to a measurable rise in enrollment numbers for the semester. The client reported a 25% increase in requests for information compared to the previous term.
Digital marketing Banners
Client: Chicago Cubs & Olivet Nazarene University
Role: Art Director/Lead Designer
Challenge: The Chicago Cubs and Olivet Nazarene University aimed to highlight Ben Zobrist, an alumnus, during a significant season.
Action: I adapted the existing Olivet branding style and tone to create digital designs that maintained brand integrity while preserving clear calls to action.
Results: The Chicago Cubs won the 2017 World Series, and Ben Zobrist was named the World Series MVP.
Role: Lead Designer
Challenge: The objective was to create a distinct and engaging visual identity for Montanans on Pandora and other digital platforms, ensuring it resonated with the target audience.
Action: I developed the overall look and feel, focusing on elements that captured the essence of Montana's culture and lifestyle. This included creating cohesive graphics and tailored digital assets for various platforms.
Results: The new visual identity successfully enhanced user engagement and recognition, leading to increased interactions and positive feedback across digital channels.