Throughout my time at T-Vision, formerly Layer3 TV, I was a detail-oriented professional with the ability to manage projects from inception to completion. I demonstrated strong leadership skills and the capacity to perform effectively under pressure and tight deadlines.
Effective Email marketing
Project: Create an email workflow for prospective customers
Role: Art Director/copywriter
Challenge: Open rate is poor from past performing emails. Looking for customers to interact and click through for more information.
Action: Get the information they need right away followed by a CTA in order to keep the customer’s attention while not adding anything else to muddy up the message.
User Interface Personas
Project: User Interface for TVision
Role: Senior designer
Challenge: Create a seamless interaction for customers to easily watch there favorite shows.
Direct Mail
Project: Direct mail
Role: Creative lead
Action: Create awareness with new customers that don’t know what other options are available to them.
traditional media
Project: Print ad
Role: Senior designer
Action: Adding awareness in local magazines to add hype to about TVision.
Personalized User interface
Project: Sports UI (just for fun)
Role: Creative Lead
Challenge: Create a more dynamic UI with access to favorite sports teams.